ABOUT
Stewardship. Expertise. Vision.
Empowering Financial Futures from the Heart of Transaction Alley
At Premier Roots Capital, we believe strong financial outcomes are cultivated, not rushed. We exist to help individuals, families, businesses, and organizations build clarity, stability, and momentum through thoughtful guidance and disciplined strategy.
Based in Atlanta, the heart of Transaction Alley, our work sits at the intersection of finance, systems, and purpose. We combine intentional research, structure consulting, and principled stewardship to help clients move forward with confidence and direction.
Whether you are navigating personal finances, strengthening business operations, or preparing for future opportunities, our role is to help you build a foundation that supports both immediate needs and sustainable vision.
WHERE EXPERIENCE MEETS PURPOSE
Our Foundation
Premier Roots Capital was formed from firsthand experience inside growing organizations where financial decisions carried real weight, but structure and clarity were often missing. Through years of work across financial operations, analytics, and technology-driven environments, we saw how disconnected systems, limited access, and unclear guidance could slow progress and create unnecessary risk. These gaps most often affected business leaders, entrepreneurs, and families who were building something meaningful but lacked the support to do so strategically. Our firm was created to close those gaps. Our roots are grounded in a simple belief: strong financial outcomes are built through understanding, not pressure, and through systems designed to support long-term vision rather than short-term fixes. This belief shapes how we analyze, advise, and partner with every client.
FROM EXPERIENCE TO EXPERTISE
A Journey to Guidance
Charlene N. Umeibe, Founder, brings a multidimensional perspective to financial consulting rooted in both professional rigor and personal conviction. Her work is shaped by experience across financial analysis, operational strategy, and systems improvement, combined with a deep commitment to helping others build stability and clarity. She understands that financial success is not simply about numbers, but about context, timing, and the ability to make informed decisions with confidence. Charlene’s approach honors each client’s story while focusing on building strong financial roots that support sustainable growth and long-term vision. Every engagement is purposeful, tailored, and grounded in results.
THE COMPASS BEHIND EVERY DECISION
Principles in Action
Our principles are not aspirational statements. They are active guides that shape every conversation, strategy, and recommendation.
Integrity
Transparent, principled guidance ensures every decision is made with honesty and trust.
Excellence
Every solution is thoughtfully designed to meet the highest standards of insight, precision, and practical impact.
Empowerment
We provide knowledge, tools, and frameworks that give clients confidence to take control of their financial path.
Innovation
Technology and systems are selected intentionally to simplify complexity and enhance clarity.
Purpose-Driven
Each strategy is intentionally crafted to align with your vision and long-term goals.
Responsibility
Every recommendation is accountable, helping individuals, businesses, and organizations thrive sustainably.
BUILT TO BE RELIABLE
The Pillars of Trust
Insight. Integrity. Impact. “Enduring decisions are not born from impulse. They are crafted through keen insight, unwavering integrity, and a vision that honors purpose and long-term impact.” Insight. Informed decisions start with deep understanding. Drawing from six years of experience improving financial processes for businesses and individuals, we uncover patterns, identify opportunities, and provide clarity where systems may be unclear. Integrity. Trust is built when expertise is matched with principled action. Every recommendation is guided by honesty, transparency, and intentional strategy, ensuring clients can move forward with confidence. Impact. Enduring decisions are more than correct. They transform outcomes. By connecting disciplined thinking with actionable strategies and long-term vision, we create solutions that strengthen foundations and empower growth.
HOW WE DELIVER
Connecting Strategy, Tools, and People
We meet clients where they are and provide practical solutions designed for real world application.
Tailored Access
We meet you where you are, delivering practical strategies for entrepreneurs, growing businesses, and underserved communities.
Community Connection
Based in Atlanta, we work alongside vision-centered start-ups, organizations, and local initiatives with guidance, insight, and actionable resources.
Client-Focused Partnership
Your story drives every decision.
Every strategy centers on your vision, empowering you to navigate your journey with confidence, intentionality, and lasting results.
Strategic Clarity
We integrate coaching, tax readiness, dashboards, and tools into one cohesive plan, so every financial move is clear and aligned.
Insight & Analysis
Our team conducts deep research and analysis behind the scenes, providing data-driven insights and recommendations so you can make informed decisions without the stress.
Building Legacies
Our vision is to serve as a trusted partner for individuals, families, entrepreneurs, and organizations. We craft strategies that address immediate priorities while strengthening the foundations required for lasting success. Every approach is structured, intentional, and designed to support you, whether through personalized coaching, innovative tools, or strategic financial planning.
